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How to Get the Most out of Spotify for Artists
Putting your music on a digital distribution platform like Spotify is a big moment for any artist.
It’s the start of something new: your music will be out there for the world to hear!
Your track could even get featured in a major playlist and new fans might find you through an algorithm recommendation.
But, what can you do to increase your chances of getting listened to over and over instead of getting played just once?
It’s not easy to capture the hearts and imaginations of your audience. So, you’ll have to put together some kind of plan to promote your music.
The only way to win over true fans is to share your truest personality in a meaningful and personal way.
When it comes to Spotify, the best way to showcase your message and brand is through your Spotify artist profile.
When it comes to Spotify, the best way to showcase your message and brand is through your Spotify artist profile.
In this guide, we’ll look at the practical steps to claim your profile with Spotify for Artists
But more importantly, we’ll dive into what it takes to get the most out of the tools Spotify offers to promote your music, art, and message.
Hot Tip: LANDR is now a platinum partner with Spotify, making it faster and easier for LANDR Distribution users to claim and verify their profile.
How to claim your profile with Spotify for Artists
Once your music is on Spotify you’ll want to claim your Spotify artist profile, so you can get that nice blue tick by your artist name.
LANDR Distribution makes it easier than ever to claim your Spotify artist profile .
The first step is obvious—you need to release your music and get it approved and live on Spotify.
Once your tracks are live on Spotify, you’ll be able to access the authentication page within LANDR’s distribution platform.
From there you’ll be redirected to a unique sign-up page on Spotify for Artists—this is where you’ll get instant verification and gain all the benefits that come with it.
Here’s what you can expect when you authenticate your artist profile via LANDR Distribution:
- Instant verification and a blue checkmark on your Spotify artist profile
- The ability to edit your artist profile (change your profile image, update your bio, upload Canvas for your tracks, and more)
- Access to in-depth streaming stats
- Ability to pitch your music to playlist editors
- Spotify URIs for pre-save campaigns
- A dedicated support team to answer all of your questions
Pretty cool right!
Why put your music on Spotify?
Spotify is more than just a streaming service that pays you every time someone plays your track, it’s a platform where music fans go to find new artists to love.
When you put your tracks on Spotify fans can find your music through several paths, including a few you might not have thought of:
- Searching for you and finding your profile
- Algorithm recommendations
- Curated playlist placements
- Artist picks from other artists
- Friend activity
That’s a lot of ways for people to find your music!
Getting your tracks played more often relies a lot on how you market your tracks.
Don’t just rely on an algorithm to pick up your track and put it in someone’s playlist.
Don’t just rely on an algorithm to pick up your track and put it in someone’s playlist.
You might get one or two plays, but if your message and aesthetic don’t land you’ll lose an opportunity to create a new fan.
There’s a few actions you can personally take to win over new followers and get your tracks streamed more often.
Let’s start with step one: claim your artist profile.
What should you share on your Spotify artist profile?
A verified profile allows you to showcase your unique self.
A verified profile allows you to showcase your unique self.
Once you claim your artist profile you’ll be able to upload your personal profile picture, a photo gallery, and much more.
Plus, you’ll be able to tell your story (in 1500 words or less) in your artist biography.
Writing a music bio can be tough, but there are a few topics you’ll want to cover.
Give your audience a short background about where you come from, what your music is about and even some words about your newest release.
Highlights and quotes from the press are also great options for your music bio.
While you’re at it, don’t forget to include links to your social media accounts!
More than just pictures and a bio
Your artist profile also lets you post your upcoming concerts and any merch you have for sale.
Keep these updated and you’ll hopefully sell more concert tickets, t-shirts, and vinyl.
The last feature you’ll want to use on Spotify is the one you should update most regularly: Artist Pick and your Artist Playlist.
With Artist Pick, you get to choose one track, playlist, or tour date to showcase directly at the top of your artist profile.
With Artist Pick, you get to choose one track, playlist, or tour date to showcase directly at the top of your artist profile.
Artist Playlist gives you the chance to put together a playlist of whatever you’re into.
These tools are designed to encourage your fans to come back to your profile over and over again.
But they only work if you update them regularly.
Understand your fans with data and analytics
Knowing the details about who’s playing your music and where it is getting played is pretty important for planning an album launch, tour or digital marketing campaign.
We get that you’re an artist and your focus is on your music first, but that doesn’t make it any less important to understand how your music is spreading.
It’s especially true if you want to grow your audience.
That’s a big reason why claiming your profile with Spotify for Artists is really important– you get so many statistics and actionable insights about how fans are interacting with your music.
It’s so valuable to know the countries where your music is most popular, where you are growing your reach, what tracks people liked most, and when listeners hit the skip button.
It’s so valuable to know the countries where your music is most popular, where you are growing your reach, what tracks people liked most, and when listeners hit the skip button.
Of course, it’s even more valuable if you can see your stats across all streaming platforms.
Submit to the platform
Streaming platforms and digital distribution are incredibly important for independent artists right now because they connect you with new listeners and get you paid.
So, take advantage of the marketing and promotion tools that platforms like Spotify for Artists offer to distinguish yourself from the rest and get ahead.
Various contributors from the LANDR team of music mentors.
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